LINKEDIN FOR LEADS: How To Use LinkedIn To Build Your MLM Business!

by Chris Jackson on November 15, 2011

Why does your MLM business need LinkedIn? 

  • It’s networking at it’s best
    • You are connecting with other professionals, as LinkedIn is known as the Social Media Site for business professionals.
    • You are connecting with people that you already know through a professional/work/school environment.
    • You are asking THOSE people to introduce you to their professional connections, which turn cold leads into your warm market.
    • This is NOT the “look what I did on vacation/my kids are so cute/my dog just had puppies” kind on connections.  There is a time and place for that…but for your BUSINESS…this is where your real connections are.
  • Recruiting – There’s a great opportunity to connect with new leads that aren’t being spammed on LinkedIn with business opportunities like they may be on Facebook & Twitter.  It also allows your “professional side” to show more, removing your personal life from the equation, and giving you a chance to create a professional image.
  • Sales – There are several opportunities to connect with potential customers using LinkedIn, and you can also utilize LI to get referrals from satisfied customers to recommend you to other potential leads.
  • Events – You can find out about events to help grow your business… and let others know about events you are participating in
  • Build Credibility – you can become an “expert in your field” by joining groups and participating in quality discussions 

Add to that…

  • Over 100 million people use LinkedIn – that’s a LOT of potential customers!
  • Add other Social Media – there are ways to link to other social media sites such as Twitter and Facebook to fully integrate your social networking experience
  • Constantly updated – new applications are constantly added to make LinkedIn even better for your MLM business!

LinkedIn Statistics

Let’s take a look at what LinkedIn Users have to offer:

  • Average Age: 41
  • Household Income: $109,703
  • LinkedIn Users: Approximately 90 Million Users as of January 2011 in which 14 Million are Small-Business Owners.
  • Female Users: 36%
  • Household Income: $100k+ 53.5%
  • Own Smartphone/PDA: 34%
  • College Grad/Post Grad: 80.1%
  • Business Decision Maker: 49%
  • EVP/SVP/VP: 6.5%
  • 24% Have a Portfolio Value of $250k+
  • Job Titles:
    • C-Level Executives 7.8%
    • EVP/SVP 6.5%
    • Senior Management 16%
    • Middle Management 18%

Based on these statistics, you can see that LinkedIn is the most professional social media site, as well as, one of the most underutilized site for Network Marketers.

Establishing a dominant presence on LinkedIn will help you to create a great deal of credibility and a new market of prospects that you can build quality relationships with, and eventually expose to your business.

7 Steps To Growing Your MLM Business Using LinkedIn

Now let’s go through the 7 important steps for using LinkedIn to grow your MLM business.  They are:

  1. 1.    Getting Ready – The Basics Before Linking In
  2. 2.    Get LinkedIn 101 – How to Create a Profile
  3. 3.    The Power of LinkedIn – How to Use LinkedIn To Make a Difference in Your MLM Business
  • How to Get More Contacts
  • Recommendations
  • How to Use the Search Signal
  • Events
  • How to Market Your MLM Business Effectively in Under 30 Minutes a Day Using LinkedIn
  1. 4.    Leveraging Groups
  2. 5.    LinkedIn Etiquette – Don’t Burn Any Bridges
  3. 6.    Maintaining Your LinkedIn Relationships For Long Term Success
  4. 7.    When Is it Time to Upgrade Your LinkedIn Account?

Now that you know, I hope you understand the value of using LinkedIn as a key component of your online marketing strategy! A few simple steps and you can be on your way and EXPLODING your business with high quality leads.

{ 2 comments… read them below or add one }

Mike November 15, 2011 at 6:22 pm

WOW! Love the material! I heard that people were using LinkedIn for leads, but I did not know how, thanks!


Chris Jackson December 7, 2011 at 11:01 am

Thanks Mike! I hope it serves you in business!


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